Milan Design Week: Evo Mobil and UFO by Ora-Ïto for Citroën

Naveen:

We have already seen the Evo Mobil personal mobility system by Ora-Ïto for Citroën, and now, the French designer is all set for the world¬wide premiere an unusual experience based on the genetic transformations. During the Milan Design Week from April 12-17, 2011, Ora-Ïto will highlight its ‘Mutation’ family, which includes the Evo Mobil and the new UFO concept car for Citroën. Ora-Ïto has considered the codes, the DNA and the industry philosophy to modernize these two monumental sculptures.

• Evo Mobil by Ora-Ïto for Citroën:

The Evo-Mobil is the crossing of two typologies, a ma¬chine of the past and a current car. The concept draws inspiration from the first Citroën car. Baptized Evo Mobil, he creates a monotypic kind, which possesses only single species. The term genetic transformation is used to indicate an irreversible modfication of the genetic and hereditary information.

• UFO by Ora-Ïto for Citroën:

The UFO concept car by Ora-Ïto draws inspiration from an iconic car by Citroën. The vehicle is based on the fu¬ture of transport combined with one of the most famous cars in the world. The UFO has not been designed as yet another concept car but a genetic transformation to convey a universal message to the car industry through an artistic vision.

• Air Sculptures:

Ora-Ïto has also planned a monumental installation over the 476 meters of the Via Montenapoleone, one of Milan’s main streets. Inspired from the Citroën’s DS logo in 2D, the designer has created a 3D volume to represent these 8-meters architectural structures. These pieces of art seem to be floating in the air.

Thanks, Julien Verry

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